The Brandon Townhouses, Pimpama QLD
Pimpama, Queensland (Gold Coast City Council)
We partnered with a private business owner, delivering personal investments on the side, to deliver a 71 townhouse investment project in Pimpama. Providing Development Management with a strong focus on pre-sales strategy, marketing positioning and operational setup. requirements within a complex, multi‑stakeholder environment.
The Client and the Why
An experienced private business owner who had previously delivered smaller developments in-house and was stepping up into their first large scale residential project.
While the client had strong capability internall, this project introduced a new level of complexity around
- Managing large-scale pre-sales campaigns
- Structuring caretaking and letting agreements
- Coordinating marketing, contracts and buyer expectations at scale
- Establishing a compliant and investable strata framework
The key gap wasn’t capability, it was scale, coordination and specialised development expertise at this level.
The Client engaged EVERETT to augment their in-house capability, providing:
- Strategic oversight on pre-sales and project positioning
- Specialist expertise in multi-dwelling project delivery
- Independent management of key commercial and operational workstreams
This allowed the client to remain involved at a strategic level, while ensuring the project was delivered with confidence, structure and reduced risk at scale.
Development Vision and Objectives
The project involved the delivery of:
- 71 townhouses within a high growth Pimpama corridor
- Targeting toward owner-occupiers and investors in a competitive South East Queensland market
Key objectives included:
- Achieving strong pre-sales coverage to de-risk funding and delivery
- Presenting a market-ready product with clear buyer appeal
- Establishing a well-structured body corporate and caretaking framework from the outset
This was a high stakes prokect, where early stage decisions around marketing, contracts, and management structure would directly impact feasibility, valuations and long term performance.
The Complexity (The “How”)
1. Pre-Sales Strategy and Buyer Confidence
Driving sufficient pre-sales in a competitive Pimpama townhouse market while ensuring contract quality and finance reliability.
EVERETT structured pre-sales campaigns with aligned agent strategy. Oversaw contract preparation and application processes and managed buyer pathways to improve conversion and reduce fallout.
2. Product Positioning and Market Delivery
Turning a development concept into a compelling, saleable product.
EVERETT led preparation of fixtures, finishes schedules aligned with target market expectations. Coordinated renders and marketing material to eleveate perceived value. Ensured a clear consistent story across all sales collateral.
3. Strata, Caretaking and Letting Structure
Establishing the right governance and operational framework for a 71 townhouse community.
EVERETT managed caretaking and letting agreements to align with investor outcomes. We worked closely with the strata manager to structure body corporate arrangements and led tendering of body corporate insurances to ensure competitive and appropriate coverage.
Role Performed
Across the project, EVERETT acted as Development Manager, combining:
- Strategic advisor (pre-sales and positioning)
- Principal’s Representative (consultant and stakeholder engagement)
- Contracts, agreements and structuring
The Value-Add (The “Outcome”)
Beyond delivery – the real win for the client.
The client achieved:
- Stronger pre-sale performance, improving funding confidence
- A market ready product that resonated with buyers
- A clean, well structured strata and management framework from day one
- Reduced involvement day to day complexity through a fully managed process
Ready to scale your next project?
If you are stepping into a larger or more complex development and want it structured, positioned and delivered properly from day one, we can help.
Project: The Brandon
Location: Pimpama, Queensland
Asset Type: 71 Townhouses
Client: Private Developer
Construction Contract: AS4000 (Traditional Contract)
EVERETT Service:
- Development Management
- Principal’s Representative
